Why Advanced Business Analytics?
Technological innovation has created a surplus of data availability. Terms like artificial intelligence, machine learning, and big data are becoming the norm in corporate decision making. As data keeps increasing, it also creates an asset from which you can extract crucial information. The question is no longer “do we need analytics?” Instead, the focus is on harnessing tools and capabilities to derive applicable insights.
Organizations are leaving no stone unturned to ensure advanced business analytics can help them drive growth and increase profits. Unlike before when analytics was considered as the domain of just data experts, the skill is now essential for several senior executive roles in any domain or industry. As data becomes essential to the growth of every business, the need for senior executives who know how to visualize analytics and take impactful decisions will keep rising.
of businesses cite managing unstructured data as a problem.
Source: Accenture
Why Wharton Executive Education’s
Advanced Business Analytics Program?
The Advanced Business Analytics Program (ABAP) is designed for executives who want to gain fluency in AI and analytics and how they shape decision outcomes — which includes both opportunities as well as challenges.
The core modules are designed to ensure you get adequate grounding in the nuances of business analytics before you head into in-depth electives. It tackles two important aspects of business analytics. The first part is descriptive analytics where you dig into the data to find its quality, relevance, and importance — this is where you get your hands dirty with data. Once that is established, you move on to the next aspect of prescriptive analytics, which is the art and science of making decisions from observational data — the fun part.
Learning about both these aspects will ensure you can take the right data-backed decisions on management or company policies that is required in most senior roles today.
Customized design for your success
The learning journey of 12 to 15 months has been structured with the needs of busy executives in mind. You will learn through online and interactive sessions, including fireside chats and guest lectures from leading researchers and global industry leaders. The flexible nature of ABAP allows you to customize your learning journey for maximum career and business impact.
Program highlights
In this immersive program, which can be completed in 12 to 15 months, you will understand business analytics in depth that can help you transform the way your organization functions. The comprehensive curriculum ranges from in-depth core modules to interactive online sessions, as well as online and on-campus electives (in the instance of unavoidable COVID-19 restrictions, an option to attend virtually may be provided).
“The Advanced Business Analytics Program has enabled me to pursue challenging work and not settle for monotony.”
Hema Reddy
Cohort 1 Participant
“What attracted me to ABAP was the analytics subject matter and the fact that Wharton is a very prestigious school, which would have the right professors, speakers, and content that would be most relevant in today’s business world.”
Jim Tobojka
Cohort 1 Participant
“I liked ABAP because it covered how to leverage data science to provide actionable data within an organization.”
Angelo Anthony
Cohort 1 Participant
If you're someone who is looking to take the next step in a data-driven career,
we recommend that you explore the curriculum to learn how the program can help transform your organization.
